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CLICK RATIO ( CR )
Click ratio in SMS refers to the percentage of people who click on a link or call-to-action (CTA) in an SMS message. Click ratio is an important metric for businesses that use SMS marketing, as it helps them determine the effectiveness of their SMS campaigns.
To calculate the click ratio in SMS, divide the number of clicks on the link or CTA in an SMS message by the total number of SMS messages sent, then multiply by 100 to get the percentage.
For example, if a business sends out 1,000 SMS messages and receives 100 clicks on the link or CTA in those messages, the click ratio would be 10% (100/1,000 x 100).
A high click ratio in SMS indicates that the message resonated with the recipients and that they found the link or CTA compelling enough to take action. A low click ratio, on the other hand, indicates that the message may not have been relevant or engaging enough, or that the link or CTA was not clear or prominent.
Businesses can improve their click ratio in SMS by creating compelling and relevant messages, making the link or CTA prominent and easy to click, and segmenting their audience to send targeted messages to specific groups. Regularly monitoring click ratio in SMS and making adjustments to the messaging and strategy can help businesses optimize their SMS campaigns and improve their overall marketing results.
Click-through rate (CTR) is a common metric used to measure the effectiveness of SMS marketing campaigns. It measures the percentage of recipients who clicked on a link or call-to-action (CTA) included in an SMS message.
The CTR of SMS marketing campaigns can vary depending on several factors, such as the relevance of the message to the recipient, the timing of the message, and the strength of the CTA. On average, the CTR for SMS messages ranges from 3% to 30%, with some campaigns achieving even higher rates.
To improve the CTR of SMS messages, businesses should focus on creating relevant and compelling messages that resonate with their target audience. They should also consider the timing of their messages, sending them at times when recipients are most likely to be engaged and responsive.
Additionally, businesses should make sure that the CTA is clear and easy to follow, encouraging recipients to take the desired action. This can include providing a link to a landing page, a discount code, or a call-to-action that prompts the recipient to reply with a specific keyword.
Overall, the CTR of SMS marketing campaigns is an important metric for businesses to track, as it can help them measure the success of their campaigns and make data-driven decisions to improve their SMS marketing strategy.
